Pura Living Story

Pura Living began with a simple vision: to make it easier for Australian families to create healthier, happier homes. As parents ourselves, we understand how much the everyday environment, the air, the atmosphere, the small daily habits affects our wellbeing. We were tired of confusing wellness trends and cluttered choices, so we set out to curate products that genuinely support a cleaner, calmer and more balanced home. Pura Living is proudly Australian owned and operated, bringing together trusted, thoughtfully selected solutions that help families breathe better, live lighter and feel more at ease in their space. Our mission is to make healthier living simple starting right where it matters most: at home.

Founder & Team

Pura Living was founded by an Australian family who wanted simple, trustworthy ways to create a healthier home environment without the confusion or overwhelm. What started as a personal mission quickly grew into a commitment to help other families feel the same sense of comfort, clarity and peace in their own spaces. Our small, dedicated team is based right here in Australia, working closely to source reliable, high-quality products that genuinely support everyday wellbeing.